Built on Trust.
Driven by Safety.
GR Sales was founded in 1985 with a single purpose: to make certified, high-performance safety products accessible to the people and organisations that depend on them most. From our main office in Karnal, Haryana, and branch offices in Delhi, Jammu, Dehradun, Bangalore, and Panipat — we serve three fundamentally different but equally demanding markets.
Our defence vertical supplies Liberty Shoes' legendary Army range to cantonment boards, army canteens, and paramilitary forces across India. As the company's largest channel partner, we maintain deep stock, fast turnaround, and unmatched product knowledge for this demanding clientele.
For manufacturing and infrastructure clients, we act as a one-stop safety partner — supplying Karam, Udyogi, and Venus products to Fortune 500 factories, PSU plants, and large construction projects with full compliance documentation.
GR Sales is recognized as Liberty Shoes' Largest Channel Partner in the region — a distinction earned through consistent high-volume defence supply and exemplary service standards maintained over more than a decade.
Supplying the Indian Army and paramilitary forces with Liberty's certified boot range — DMS, Combat, Jungle, and Officer Dress. Canteen board approved, direct battalion supply.
Learn More →Head-to-toe PPE for manufacturing plants, oil refineries, and construction projects. Karam, Udyogi, and Venus products with full BIS/CE compliance documentation.
Learn More →GeM registered, Rate Contract empanelled, DGS&D approved. Full tendering support from NIT stage to post-supply audit compliance.
Learn More →15 Years. One Mission.
From a single brand authorization to India's most trusted B2B safety partner — the GR Sales story.
GR Sales established in Karnal, Haryana — beginning our journey as a trusted safety products supplier to the region.
Commenced direct supply to Indian Army canteens, cantonment boards, and paramilitary forces across north India.
Secured official authorization as a Liberty Shoes channel partner — the beginning of our flagship defence supply business.
Added Karam Safety and Udyogi to our portfolio — entering the industrial MNC segment with full head-to-toe PPE solutions.
Registered on the Government e-Marketplace (GeM) and began fulfilling Central Government and PSU tender orders.
Added Venus Safety as our fourth authorized brand — completing our respiratory and hearing protection offering.
Launched GR Sales in-house brand of safety footwear, hi-vis jackets, coveralls, and nitrile gloves.
Supply to factories, canteens, and PSUs across 20+ states — from J&K to Tamil Nadu — with branch offices in 5 cities.
What Drives Us
The principles behind every order we fulfil and every client relationship we build.
Certified Safety First
Every product we supply carries valid BIS, ISI, CE, or EN-ISO certification. We never compromise on compliance.
Long-Term Partnerships
We build relationships, not transactions. Most of our MNC clients have been with us for 5+ years.
Reliable Supply Chain
Ready stock, committed delivery timelines, and a logistics network that covers all of India.
Documentation Ready
Test reports, certificates, GST invoices, and compliance documents delivered with every order.
Professional Integrity
Transparent pricing, honest product guidance, and zero shortcuts on quality or compliance.
Sector Expertise
40+ years in defence, industrial, and government procurement means we understand your specific requirements.
Whether you represent the army, an MNC, or a government department — we have the product, the certifications, and the experience to deliver.